Monday, October 28, 2019

Editing the Commercial

   Today, I was in I.S. I know, I know. It sounds like a bad thing and it actually is but it’s not as bad as it sounds and I wasn’t there for any extreme reasons such as disruptive behavior. I was there for not being able to attend Saturday school being that I was already scheduled for work. Remember when I told you guys that my life is crazy from being a high school student and having a job? This is one of those times that exhibits this fact. Life is all about responsibility and I do accept the responsibility of not going to Saturday school and thus having to pay the consequence of that being I.S. Although it isn’t fair that I miss out on assignments and it seems that I’m absent although I’m physically at school, I guess it makes sense as to why I had to go. If they allow one student to get away with it, the rest might start to think it’s okay. I know my absence was missed amongst my partners. I use to always wonder what they would do without me and today I got my answer.
   Despite my “absence”, not in school but, in class it was brought to my attention that I didn’t miss much today. Due to the outdated computers we unfortunately have to deal with, not only my partners but every other partnership in class did not get to edit today. The computers were working poorly and not with enough speed as we’d like. Additionally, Pinnacle Studios was not working. This is the editing app that we’ll be using to edit. This realization hit after they were signed onto the desktop. My teacher then had to make the announcement that Pinnacle Studios was down. This caused a saddened outrage as we then realized that we’d be behind on the schedule that my teacher planned out for her students. However, we did not let this discourage us. We dumped our footage onto our individual Google Drives in the meantime. By doing this, it will ensure that next class we have a smoother transition of dumping the footage onto Pinnacle Studios.
   Next class, we WILL edit. This is me speaking it into existence. I’m doing this for two reasons; one being that I cannot wait to see the final outcome and two being that it’s something that needs to be done soon. I got to talk to my partners outside of class and we went over the editing techniques we plan to use for this commercial. We ensured this by writing our ideas down and even promising each other that we’d go home, watch commercials and get inspired off of them in order to have even more ideas brewing for next class. The editing techniques we plan to use include; insert, fade in, fade out, split screen, etc. The type of sounds that will be apart of this commercial will include dialogue, diegetic sound and score. I get excited more and more as I get closer to having to this commercial come to life. My teammates and I have worked hard under the hot sun of South Florida to film this commercial. The end product will be worth it all.

Friday, October 25, 2019

Filming the Commercial

   Yesterday (October 24, 2019) my team mates and I brought our idea to life. We finally got to film the commercial we’ve been brainstorming and envisioning for about 2 weeks now. The process was stressful but I can honestly say that the final outcome was pretty good. The first thing that I did when I got to class was have my teammate (Jahnell) grab a paper of which we had to fill out regarding the equipments we’d be using. With this paper, we wrote down the number of the equipment we had. We were given instructions and suggested time management from our teacher along with a brief lecture.  While in class, I made sure to log into a computer so that it’d be ready by the time my teammates and I were done filming. Being that the computers are slow and not much advanced, this was a necessary step that I thought would help in the end. I sent one of my team mates down to our desired filming area to set up while Jahnell and I grabbed a prop from the classroom. After we that, we were off downstairs to film.
   Before the filming process, I took the responsibility of ensuring that we had everything that was needed and that the things needed were in the correct form. An example of this would be the Tripod. I didn’t want to have to stop in the middle of filming just because we failed  to realize that one of our equipments wasn’t cooperating since beforehand. It actually turned out to be a good thing that I did this because our Tripod had one length that was shorter than the other being that that leg wouldn’t extend. Thankfully my team mate (Jahnell)  and I got to run upstairs and get help from our teacher. The prop we grabbed from the classroom that I mentioned earlier was a mini rolling cart. I had to carry this on my way downstairs as we thought we’d need it for our commercial. The last thing I did was change into my clothes for the sake of my role. This consisted of baggy pants that I simply pulled over the original shorts I was wearing. Along with this, I helped set up our props from Dunkim Donuts so that we can then start filming.
   During the filming process, I played the role of an actor, camera man and director. We decided to be the actors of our commercial and not use any outsiders. This would save us time and effort being that everyone was doing their own thing and pulling someone away from their project would be too time consuming and disruptive. For the first part of our film, I was an actor, specifically a jogger running up to Dunkin Donuts to order breakfast after a long, hot run. For the second scene, I was the camera man. I had to record my team mates as it was their turn to act for this scene. During this time, I also played the role as a director. I gave them instructions on where to stand and I also helped them review their lines to ensure that everything would go smoothly. To me, this was very important as I understand that people can get nervous and start to stutter once the cameras are on. After that, I was able to have them perfect their lines. This gave us the end product of an amazing commercial that will only become better after editing.



 

Tuesday, October 22, 2019

StoryBoard

List:


Box 1: A jogger walks up and orders an iced coffee, a bagel, and breakfast sandwich.


Shots: Wide


Movement: Pan


Box 2: Business woman calls worked to remind her of her order 5 minutes earlier.


Shots: Medium Close Up


Editing: Split Screen


Box 3: Business woman is ready to pick up her order, only to find out that the worker gave it away.


Shots: Over the shoulder


Angle: Dutch


Box 4: The worker is confronted and agrees to make the food again, quickly.


Shots: Two shot


Angle: High


Box 5: Business woman is now happy and satisfied with her order. America runs on Dunkin.


Shots: Close up

Monday, October 14, 2019

Editing Lesson Blog

   Today in Aice Media Studies, we learned how to edit. As soon as my classmates and I were seated, after the bell rung, my teacher started right away on her lecture. During this lecture she talked to us and showed us how to edit on her own computer. She connected it to a bigger board so that it can be displayed better to the class. She also showed us how to use the camera and all the qualities of it. Through this we were shown that the camera has a view finder, it is touch screen and it can be hand held. My teacher additionally went on to show us how the tripod works. If the camera is tightened correctly onto the tripod, it can help us with our shots. We will be able to do tilt (up and down) and pan (left and right) shots. You'll only understand these terms if you are in this class and or into filming. It's not terms that one can guess the definition of. Before taking this class, I would've never guessed that these were the definitions.
   Furthermore, my classmates and I got instructions from our teacher on what we should do exactly when it comes to editing. First, we are to open up a folder and title it, then open up "Pinnacle Studio" that will soon be on the computer. We must use the same computer every time we edit. After all this is done, we are to insert SD card into SD card reader and look for the footage in 'DCIM'. If footage cannot be found there, go to Pinnacle Studio and look for 'AVCHD' then click on stream. If things pop up, we are to press “don’t show again”.  Now, we must highlight the videos we want and drag it into the folder mentioned in the beginning. SD reader can be taken out at this point as we no longer need it. We are to as my teacher likes to call it “Dump It” which means to get the footage off the camera onto the computer. After this we must import all the footage from the computer to “Pinnacle Studios.
   To sum up, let’s talk about Pinnacle Studios in depth. It is an app on the desktop computer that we will use to edit our commercials in class. I have yet to see for myself and use the app of Pinnacle Studios but it was brought to our knowledge that one thing we have to be careful about with this editing app is that before we do anything, we must let it load completely. If not, the risk of losing our work is at an all time high. Wish me luck, I’m very impatient. Another thing we have to do is everytte we film, we must be sure to import all footage. The videos that has a check mark in the upper corner are the ones that will be kept. Pinnacle Studios has tracks where we can review our edits. Track 1 is open for titles. Track 2 is for footage and Track 3 is for sound. When an Orange-Yellowish bar is present, that means the videos are loaded. The razor blade above the tracks are to split the clip into two different clips and if anything it to be deleted, make sure an orange box is around it. The transitions that we are required to add to our commercial can be found when “clip” is right clicked on and “Open Affects Editor” pops up. Click on that and go from there. We are free to add any transitions we please. When all editing is done, we must export it. Go to file, save movie into folder and it’ll save onto the desktop. We have to make sure it says “MP4”. Then we’re done. If only that was the case. Quite frankly, my team members and I haven’t even started filming yet. Hopefully we are able to get through the filming process smoothly. Wish me luck... once again.

Thursday, October 10, 2019

Planning Blog for Dunkin Donuts Commercial

Planning:

For this commercial, we are going to film products from Dunkin Donuts. Our products will be a bagel, a sandwich, and an iced coffee. In our scenes, we will roll the cart in with the products on it, the actors will walk up to the cart and start quarreling over the products. We will then have them do a dance off to win the food products. After the person that wins the dance off gets their food, we will film them trying to eat it. A bird will then fly by and steal the food.

 Props:

  • A bagel
  • A sandwich
  • An iced coffee
  • A chair
  • Money 
Costumes:


  •  joggers (Actor 1) 
  •  business attire (Actor 2)


Schedule:

  •  Convection/Codes (10/7): This was an introduction to the product that we'd be filming and background info.
  • Planning Blog (10/10): We planned out every aspect of this commercial. We discussed and came to a decision on the props, location and even came up with a backup plan. 
  • Storyboard (10/14): This is where we create a short illustration of what we will be filming. 
  • Filming Blog (10/21): We will film everything that was in our story board.
  • Editing Blog (10/23): We will edit our commercial and get it ready for presentation. 
Location List:

We will be filming outside on our senior patio at one of the tables with the umbrellas. The cart we'll be using will be on the side of the table. Two people (our actors) will walk up near the gym from the entrance of the patio via the side gate. We are rolling the cart in on the patio(first scene) then we will film the actors walking up from the gate area (second scene). A bird will come in to take the items brought by the customers.

Backup Plan:

Same thing, different location. Building 8 by the corner where there will be no chance of rain ruining our commercial.


Monday, October 7, 2019

Research Blog: Commercial Conventions

The company that I will be working on in this commercial is Dunkin Donuts. I will be advertising a bagel, a sandwich, and an iced coffee. In most Dunkin Donuts commercials, they use:
Image result for dunkin donuts commercials

  • Dialogue between two or more people about the product.
  • Usually in a work place.
  • Advertises more than one product.
  • Seasonal products.

In the picture to the side, it shows one of the many commercials that show three products in the same commercial. Usually, Dunkin Donuts tries to spread the variety of their products, instead of trying to advertise one thing at a time. Advertising more than one products at a time gives the customer a choice on what they should buy or if they want to get more than one thing. Another thing about Dunkin Donuts is that sometimes they convert their products to match the time of the year. For example, in the picture it has a pumpkin spice flavored latte, iced coffee, donut, tea, and muffin. Seasonal products gives the company a hype, it makes people want to go out and get it before that particular season is over. Also, the seasonal products cause more business because the people know they just have to have it.


The locations that the Dunkin Donuts commercials advertise in are usually workplaces. Two or more people are talking or there is a meeting going on and they get off topic of what someone in the room has from Dunkin Donuts. The location is important because the setting may be in a workplace where people do work obviously, but the main focus is really trying to get that product out to the world. Also, for many people who have busy mornings and need something to put in their stomach before work, these commercials would make them want to stop buy to Dunkin Donuts. The dialogue also compels the people watching these commercials because it talks
about how good the product is and the price of it. For example, they use deals on bagels and sandwiches, like 2 for 5, to appeal to the customer's attention.



Sunday, October 6, 2019

Introductory

   Hello everyone, my name is Jessica. Welcome to my blog that I personally like to call 'Jessology 203'. I chose this name because the word 'ology' means "a subject of study" and through this blog, you guys (the readers) will get to learn about me, study my blog and thus come to the conclusion of who you think I am as a person . Of course not every personal detail will be put out there as I must remain some type of confidentiality. The number 203 comes from my birthday number, 23. The 0 was added in the middle to give the feel of '101'.
    In my free time, I enjoy listening to music and reading. I like to listen to music and  read because its an escape for me. As a 16 year old junior, my life is crazy. Something comes up all the time. Between romantic relationships, friends, family, work and school, having alone time is almost impossible. During the day time, I am at school juggling the load of 7 classes, 4 of which are Aice and 1 AP. It's tough but overall, I manage. I aim to make lemon cake out of the lemons life gives me. I also like to get to know people around me, new and old. I try to learn something new about someone in my life everyday.  This makes sense as I would like to major in Psychology. Understanding why people behave the way they do is a major interest of mine.
Something I do not like and that is a major pet peeve of mine are people that have negative energy. I strongly believe that the energy people give off is contagious and I do not believe that one should make another feel bad just because they are having a bad day. I believe that one should treat others how they want to be treated. Its my rule of life as typical as it may sound. \
   This is my introduction for 'Jessology 203'. I am so excited to start this blogging journey. I don't consider myself much of a writer so this is a new experience for me. Today I wanted to get on here and give introduce myself. Hopefully, a pretty clear assumption has been made about me as I want you guys to try to figure out who I am through every update. Thank you guys for tuning in.